We’re delighted. Charmed.
We hope you will be, too.

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👆 This is Boulevard’s ordinary booking experience.
For EWC, we’ve envisioned something extraordinary (see below!) 👇

Your Digital Storefront Awaits

Reignite new guest growth

Win new guests with less effort. Attract and book new guests directly from Google, Instagram, Meta, and where they already are online. Elevate brand trust and build an army of lifelong fans by leveraging data-driven insights, personalized touchpoints, and social proof.

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Keep the spark alive with Wax Pass

Make becoming a Wax Pass member easier than ever. Guide guests to a hassle-free membership experience with personalized recommendations and frictionless enrollment. Boost retention, drive recurring revenue, and give guests the smooth, stress-free experience they deserve—before, during, and after their service.

Explore on web

An iconic brand needs an iconic app

Engage, reward, and keep guests coming back with a powerful branded app. From exclusive perks to seamless Wax Pass management and personalized offers, drive more repeat visits, boost retention, and make every guest feel like a VIP—effortlessly.

View the Mobile Experience

Personalized training that excites and educates

240-page user guides? Pass! Great products don’t need them. Boulevard is easy to learn and even easier to use – designed for high-turnover positions.

Preview your personalized, on-demand learning paths for Guest Service Associates, Waxers, and Managers.

Preview your training portal

A Partner Betting on Your Future

Why you should join us and not look back. Seriously. Don’t look back.

The best booking in the biz

An elevated guest journey that feels intuitive, fast, and personalized at every step. Thoughtfully crafted to optimize retention and boost loyalty.

Easy to learn. Easier to use.

200+ page manual? Great products don’t need them. Power your centers with tech that feels invisible and people actually enjoy using.

Foundation for the future

Partner with a proven industry disruptor and a reliable, scalable tech stack to spur your innovation and support future growth initiatives.